We were ready for some summer vacation when we realized our agency’s logo was older than we all together and not trendy at all! The branding was nonexisting and the color palette of the logo was giving it the Windows 95 looks. The font used in the logo was some sort of Helvetica and the whole logo felt very cheap and outdated.
We dropped our suitcases and went to work until we found the perfect balance of sun, sea, and branding. Going for a linear, simple logo we removed all the unnecessary around the old logo and refreshed it with a thin simple font. Without extravagant colors and with little minimalism we created a tourist-friendly identity that catches eyes all around the globe!
A simple, linear but effective Poiret One Regular font was used to build the logo of the travel agency. The umbrella as a trademark of summer is highlighted in cyan color (# 53DBC7) which refers to the crystalline Novigrad sea next to which our agency has their office. The visuals that accompany the logo are also linear and simple depictions of Novigrad’s walls and the outline of its landscape.